In her post Clothing, What It Really Costs Renee over at Womanist Musings was complaining about the amount we spend to to be walking billboards to show off our status at the expense of the downtrodden poor who labor for slave wages so that we can have the latest designers add on our back. She is complaining for the exploited. They do deserve our sympathy. But even if the price you paid for these goods was going to workers who were paid a living wage, my question is why would you stoop to advertising for someone who is paying you nothing for the work you do promoting their brand?
Brand consciousness just marks you as one generation away from poverty as much as to much as flashy jewelry does. You might as well drive a car or truck with rims that cost more than the vehicle wearing jewelry that cost more than the rims. You could get the same effect by painting your truck to match your boat. It is all the same motivation that makes a four year old yell "LOOK AT ME, LOOK AT ME, LOOK AT MEEEEE!!!".
So wear your designer threads and carry that handbag that cost you a weeks pay. You look like the unctuous used car salesman flashin' his Rolex, or the woman showing off her diamond engagement ring that paid for the guns in the hands of child soldiers raping other children.
Advertising Is Not A Science, Never Will Be.
4 days ago