Saturday, June 28, 2008

Joe's Liquor's Sputnik

This sign for Joe's Liquor illustrates part of what I like about living in Midtown. About ten years ago, after this sign had not worked for decades, the new owner of Joe's decided that he wanted to fix the Sputnik which was a Midtown landmark. He could not afford to do so. He talked to people about his wish and several local bands offered to do benefits for him to raise the funds. When it was repaired one of the bands played in the parking lot across the street and Joe's had a party for the official relighting of the Sputnik. About this same time several business out in the suburbs were putting up artificially distressed signs to try to give themselves authenticity. They take new things and try to make them look old. Midtowners take an old thing and make it new again. Then we throw a party to celebrate in the street!

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